Want to Tell a Story That Actually Means Something?
If you’re a brand looking to capture one of your athletes doing something remarkable. Or maybe you’re the athlete about to do something remarkable.
And you don’t just want to capture the moment... You want to tell the story behind it. What this moment actually means. The preparation, the setbacks, the sacrifices, and the stakes.
This is the kind of work I'm most passionate about. As much as I’ve found success helping creators grow on YouTube through strategy and content, telling meaningful stories is the work that really fills my cup up. And I'd love to tell yours.
Chasing David Goggins
In 2025, I had the opportunity to follow Brady McDonald as he took on one of the toughest ultramarathons in the world, the Moab 240. But this story wasn't just about an Ultramarathon.
Three years before this race, Brady was just a regular guy living by the mindset of "work hard, play hard," and the furthest distance he had ever run was 15 miles.
But that all changed when he came across the 75 Hard challenge and read "Never Finished" by David Goggins, which talked about David's experience running Moab 240.
From there, everything in Brady's life started to change as he started pursuing harder and harder things. A half Ironman turned into a full Ironman, which turned into 50 miles, then 100... And three years later, he found himself standing at the start line of the Moab 240 with David Goggins.
The race itself was only part of the story. What we really wanted to understand was what happens when you keep pushing that line. When you stop asking if something is realistic and start asking how far you can actually go. At what point is it too much?
More Than An Athlete
Right after Mitchell Hooper became the World’s Strongest Man, we traveled across the U.S. to meet with some of the top CrossFit athletes in the world as they prepared for the CrossFit Games.
These are some of the fittest people on the planet. People who train at an elite level, compete at the highest level, and dedicate their lives to performance. And when you watch these athletes compete, it’s easy to see them as just that. Athletes. Performers. People defined by what they do.
So we wanted to understand who they are outside of that. Who they are when they’re not training and what drives them beyond competition. Because behind the titles and the results, these are real people. People with their own routines, interests, struggles, and ambitions that go far beyond their sport.
And what we started to see was that their success wasn’t built on anything extraordinary. It was built on how they think. How they show up. And what they’re willing to do consistently, long before anyone is watching.
Losing To Win
On the surface, Simon’s story looks simple. He lost 153 pounds and went on to win the overall title at Summer Shredding. A complete transformation and a result that most people would be proud of.
But that was never the full story. At his core, Simon just wanted to feel accepted. And for most of his life, being the “fat friend” was how he found that. It was familiar. It was who he knew himself to be.
So when he decided to change, it wasn’t just about losing weight. It meant letting go of the one thing that had always made him feel like he belonged. And for the next 12 months, everything in his life revolved around one goal. Winning. Not just competing, not just getting in shape, but winning the entire show.
And I had the opportunity to capture that in real time. Not just the physical transformation, but what that goal actually meant to him, and what it took to follow through on something like that when it becomes your entire identity.
Stronger Than Addiction
For most of Geoff's life, he was struggling. Addiction, poor decisions, and a constant feeling of letting people down, especially his mom. Someone who always believed in him, even when he gave her every reason not to.
And when she passed, everything changed. He made a promise to her that he would turn his life around. That he would become someone she could be proud of.
From that point on, everything he did was tied to that promise. This wasn’t just about getting clean or stepping on a bodybuilding stage. It was about becoming a different person. About following through on something he knew she would never get to see.
